As well as the narrative side of the music video it also has a performance side in which the band play in a very dark wood location, only lit up by moonlight which links to the narrative. The dark shots are what you would expect for a typical music video for this genre. The performance side of the video features the frontman Matt Tuck lip syncing along with bass player Jason James lip syncing the screaming parts. The whole band also play their instruments for the performance side of the music video.
|Shot of the whole band|
The video uses lots of cross cutting throughout the music video. The man cross cutting is between the narrative of the teenager getting bullied with the days going by and getting crossed off one by one on the calendar. Cross cutting is also used between the narrative of the video with the performance side, so footage of the band performing to the camera.
Typical of this genre the music video contains the band headbanging in the performance shots which definatley would not be seen on a typical pop video. Instead of dancing which would be typical of the pop/dance genre the metal genre uses the headbang so it can be identified quickly when switching channels fast along with the dark scenes.
Special effects are used in the music video for the part when the teenager changes from human to the werewolf infront of the highschool jock in the wood scene. With digitisation it has become more available to use special effects in music videos without the budget being really high. The video is quite violent with the teenager getting beaten up and bullied along with the horror side of the werewolf evolving which is typical of this genre. However there is some exceptions to the pop genre such as Michael Jackson's thriller which uses the werewolf and the whole point of him turning into one, that example challenges the typical codes and conventions by using the werewolf etc.
The shots are fairly short in the music video because they need to appeal to the target audience and they would get bored if the shots are longer than a couple of seconds each. Lots of shot variation is also used to be attractive to the audience and not make them bored. If the shots are short and lots of them when people are changing channels they can quickly see what it is.
Michael Jackson's Thriller:
Waking the Demon: