|The two masked members of Daft Punk|
SOURCED FROM WIKIPEDIA
|The geniuses behind the helmets/masks|
The wide range of costumes within the music video is unique as they define the different instruments within the song as Michel Gondry said. Each different costume is for each different instrument, they are a very strange yet effective choice of costumes.
Michel Gondry uses very long takes in this music video which goes against the standard codes and conventions of a music video, the long takes work very well. Gondry used this technique because "I was sick to see choreography being mistreated in videos like filler with fast cutting and fast editing, really shallow. I don't think choreography should be shot in close-ups." SOURCED FROM WIKIPEDIA
|Daft Punk created the soundtrack for Tron: Legacy (Joseph Kosinski, 2010) and they even made a cameo appearence in the film.|
The target audience of the music video is 15-24 due to the genre being electronic, the song will be heard in clubs, parties etc therefore aiming the video at that age range will work well. The dancing alone signifies the genre, also no instruments which can also do the same.
This video below is another Daft Punk song however it shows how effective Digitisation is, the video has 7 million views (which could be classed as a viral video) on Youtube. It shows with a low budget and talent you can create something millions will watch, and it is achieveable because of Digitisation.