A-ha's music video for "Take on me" was at the time a fairly new thing to bring to music video's. For the music video they used a technique called rotoscoping in which animators draw over real time frames, frame by frame to give a smooth feel to it. Much like this image above. Approximatley 3,000 frames were rotoscoped and it took 16 weeks to finish the whole music video. The music video was awarded with "Best Special Effects" and "Best Concept video" to name two of the six awards it won.
|Rotoscoped hand coming out of the comic book|
They also play their instruments in the music video to show they know what they are doing and to show that they made the music and didn't just use a computer to make it. It's also like a little performance to give it some verisimilitude. They also use colour on the band shots to connote they are not within the narrative but apart sort of like cross cutting so people don't get confused and think they are within the narrative. By changing the colours it helps connote that.
The audience for the music video is 15-24 due to the fast takes and special effects which appeal to the younger audience more. They use the fast takes so the audience doesn't get bored. However they do have long takes also because it's like a short film and they take some aspects of film into the music video.
Cross cutting is used in the music video for the scenes when the woman leaves the cafe and the waiter is annoyed because she thinks she has run off. It is also used when the bikers attack the frontman and the woman is reading it in her room from the comic book. It's used so you can see whats happening in two scenes at the same time and so the audience don't get bored.
Unfortunatley they removed embedding access from the A-ha official Youtube page but I embedded another version however it does have subtitles at the bottom and the image is reversed but it's not too much of a problem.