|All ages entered the competition and got into the video|
|Lip-syncing to the camera|
|Playing along with instruments!|
Most importantly the fan footage's sound is played over the top which is not typical of a music video and goes challenges the codes and conventions of music videos. Many fans were not happy with this choice as you can hear fans poor singing over the top of the track and they think it ruins the song/video. However it does add verisimilitude to the music video and the majority are glad they kept the original sound of the clips in because of it challenging the codes and conventions and not being the same as every other music video, they wanted it to stand out which it does!