The "Sonne" video is a narrative music video however it does have some aspects of a performance music video with things such as lip-syncing. It is based around the story of Snow White however it has been slightly altered! With the band being a German "industrial" metal band, the genre can be signified by the sparks that come from the picaxes within the mine scene. We would expect the music video to be dark and reasonably fast pace due to stereotypes.
The video has the band members acting as dwarves; working for a gold dust-addicted Snow White, driven by their sexual obsession towards her. It cross cuts between two locations, the first is the band members/dwarfs are mining in the gold mine covered in soot and dirt, whilst cross cutting to them sitting around a large table fixated by Snow White at the head of the table. The footage in the mine is almost black and white because very little colour or light is shown, however when it cuts to the other scene in it changes to very vibrant colours to show off Snow White's dress; signifying a different location and time has passed. It also shows that it is cross cut. The final location is towards the end of the video when Snow White dies and she is in a coffin at the top of a hill, it still cross cuts between the mine and that footage. Effects have been added in to the hill scene in the background to make the scene look larger. When the band is in the mine there are effects used to make the sparks from the picaxes much larger and brighter to make it look more effective and interesting.
The video does contain lip syncing by the frontman Till Lindemann. This fits to the codes and conventions even though the band is from a different country and speak a different language they take the same techniques as bands from the US or UK etc.
Sonne is from Rammstein's third studio album "Mutter" or "Mother" in English and was released in 2001 and was the first single for the album.
The editing is very fast pace in the video which keeps to the codes and conventions of a typical music video as the main audience (teens) get bored after long shots therefore shorter takes and more clips attracts them to it.
This music video's target audience is 15-24/34 and male mainly because of the male gaze aspect within the video. The costume Snow White wears in the video, with the very tight top, the red (signifies romance) lipstick and the low angled shots to signify her power over the dwarves but also the audience. They made Snow White powerful and superior to the dwarves for the male audience however it has multiple views and can be seen to attract the female audience due to the dominance and power. The long take of the suspenders is key to the target audience.
Here is the Sonne music video
There is also a live version of Sonne released on a Live DVD