Sunday, 27 November 2011

RS - A brief history of Music Video

The 1980s saw music videos become a more popualar form of media after the release of the channel MTV. The first music video MTV broadcasted was "Video Killed the Radio Star" by The Buggles. Although this was not the first station to show music videos the first one was BBC. The long-running British TV show Top of the Pops began playing music videos in the late 1970s, this meant a good video would increase a song's sales as viewers hoped to see it again the following week.

Music videos have been previously know as talkies, Screen Songs, Promotional clips and Musical films. Although modern music videos are primarily made and used as a marketing device intended to promote the sale of the accompanying single and album.

During the 2000s lo-fi videos started being made. Lo-fi is made with minimal budgets and not much shot variation, such as Yellow by Coldplay. The most common lo-fi music video is called a one-shot where the entire video is one shot. The reason for these types of music video becoming what it is known for today was due to the shift towards internet broadcasting and a rise in popularity for user-generated video sites with YouTube being the leader in the market. 

Youtube is now the main way people watch music videos now due to it's ease of use and the ability to be able to watch any video you want and however many times you want without a video you hate being on. Some music videos have over half a billion views (Justin Bieber's "Baby"with 666 million views today, we all knew he was the devil!).

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