For the Digipak and Magazine advert we will be adding a QR code onto each of the products so that the user can scan it. If you use your smartphone and download the "Redlaser" app from the Appstore or the "QR Droid" from the Android Market and aim the camera towards the code below it will take you straight to our company blog. The reason for this is that is becoming more popular on these products and more popular around the world because it is a very easy and quick was to download information about a certain product or even a landmark around a city. This form of new media is groundbreaking and is being used by companies worldwide to inform the customer about their product quickly as well as giving them links to websites etc.
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| Scan me! |
"QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode
(or two-dimensional code) first designed for the automotive industry.
More recently, the system has become popular outside of the industry due
to its fast readability and large storage capacity compared to standard
UPC barcodes.
The code consists of black modules arranged in a square pattern on a
white background. The information encoded can be made up of four
standardized kinds ("modes") of data (numeric, alphanumeric,
byte/binary, Kanji), or through supported extensions, virtually any kind of data."
Source - Wikipedia
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