Hello there and welcome to my A2 media blog The brief for the A2 course is: to form a group of two/three and produce a music video as the main product along with two ancillary texts: a digipak cover for the music video and a magazine advert for the digipak. We will also need to do research for the band we choose to do along with music videos from the same genre. We also need to research the typical codes and conventions for a music video. Feel free to leave any feedback on any of my posts Thanks
representation of women in music videos is an area of great
controversy. Ideas and 'tactics of music video may often be described as
insulting and maybe even humiliating to women. Strangely however, it is
often female artists that use such techniques with people such as Lady
GaGa, Rhianna and Madonna to name a few who are famed for such videos.
theory that has often come up when looking at music videos is the "male
gaze theory", which suggests that music videos will often use women
with very little clothing on, who are also quite glamerous and 'busty'.
The idea behind their inclusion is that they will attract a male
audience or the male gaze. This kind of technique is common in music
videos, despite arguably been degrading to women.
can be seen with the previous point, women do not appear to be
represented fairly in music video; they are certainly represented very
differently to men. One complaint that we have come across in the study
of music videos so far is that women are often objectified and are their
bodies, they are not people in the same way as males are in the video
but just an object.
clothing and actions of women in music video represent that they are
objects and, as with the majority of media, they have an effect on
normal people, particularly the young. Music videos often seem to
signify that women are rewarded for sexual acts, and that it is good to
dress similarly to the female artists who many younger people will
admire and look up to. This is a very negative view of women, yet seems
to make the industry a lot of money. The idea that women can gain fame
through dressing like this and behaving in this way is supported through
cases such as those mentioned earlier in Lady GaGa, Rhianna and
would seem strange that female artists would agree to have themselves
represented in this way as it is seen in such negative fashion, but as I
have already mentioned it brings about fame and therefore money for the
artists. One such reason that has come up a few times as to why an
artist may want to make a controversial video is that if there is
publicity surrounding it, maybe even as far as it getting banned or
censored, then that will make people curious and interested in seeing
the video. Having a video banned can in some cases make it more of a
success for the artist, and while this and portraying women as simply
objects there for the pleasure of men is making the music industry
money, it is likely to carry onn for a long time.